Kenneth J. Brusda, affectionately known as Ken, was one of the founders of North Star Asset Management, Inc. His legacy extends far beyond the company he helped build—it lives on in the countless lives he touched through his kindness, leadership, and unwavering dedication. Anyone who had the privilege of working with Ken knew how deeply he loved his work. He treated his clients and coworkers like family, always making people feel welcomed, valued, and that they truly belonged. His warm personality and genuine care for others created lasting relationships built on trust and respect.
Ken led by example. He believed in going the extra mile in everything he did and inspired those around him to do the same. His integrity, work ethic, and commitment to excellence set a standard that continues to guide North Star Asset Management today. Beyond his professional accomplishments, Ken was a kind and generous man who freely gave his time, wisdom, and resources to help others. His compassion and willingness to support those in need left a lasting impression on everyone who knew him.
As we honor Ken’s legacy, we celebrate not only the remarkable professional he was, but also the exceptional person whose values continue to inspire our team. His spirit of service, generosity, and genuine care for others will always remain a part of North Star Asset Management.

FA 100: CNBC ranks the top-rated financial advisory firms of 2025
With over 200 years of combined investment experience, our team of 13 investment professionals includes 9 CFA® Charterholders, 3 CFP® professionals, and 1 CPA.
NSAM is the 2nd largest independent SEC Registered Investment Advisory firm in Wisconsin, with assets under management over $3 billion.
As fiduciaries, we provide families, corporations and endowments with customized investment management and retirement planning services.
We build customized equity and fixed income portfolios by performing proprietary fundamental analysis, including company visits and communication with Wall Street analysts.
Our team of 13 investment professionals, including 9 CFA charterholders, 3 CFP professionals and 1 CPAs, has over 200 years of combined investment experience.
Founded in 1996 to ensure the continuity of our team and investment approach as well as our commitment to personalized client service, we have grown assets under management to over $3 billion.
North Star Asset Management, Inc.
One Neenah Center, Suite 300
Neenah, WI 54956-3007
Phone: 920.729.7900
Toll Free: 888.307.7900
Fax: 920.729.7904
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